I'm writing this post from the second deck of a MegaBus on route from St. Louis to Chicago. Isn't technology great? Anyways, it's been a fun (if unproductive) weekend. Baked some ciabatta bread from scratch and got a lot of cat hair all over me. It's always great to get out of the city for a couple of days, but it's hard to go back and pick up where I left off.
On the topic of brands and marketing, here's a fun exercise: make a list of all the brands of your surrounding possessions. Here's mine (in no particular order):
Apple, Arcterryx, Levis, Clarks, Calvin Klein, Keen, Champion, Bose, Gap, Visa, Coca-Cola, Blackberry, Wired.
Wow--I feel like such a consumer all of the sudden. What does this list say about me? If we are what we own (as John Zimmerman argued in his lecture last Tuesday), then who am I? Make your own judgments about what these things mean, but either way--that list is an interesting little summary of my habits, history, and personality. If you want, try it for yourself and post in the comments. I promise I won't judge.
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